I decided to create a tutorial on common mistakes users make on Canva and how to avoid making these mistakes. I believe Canva is a great platform for anyone to use. I recommend Canva to individuals working in social media content creation. It has templates for Instagram posts and stories, X and Facebook profile headers, YouTube thumbnails, and more for content creators. Canva is not just subjected to social media creators; anyone can find a use for the platform, no matter their field or position. Canva can be utilized by students who need to make graphics or presentations for their courses or if they need help formatting a document or resume to showcase their skills. Whiteboard and document templates can be used to brainstorm ideas and strategies in the workforce. The other plus about Canva is that users do not have to pay to express themselves. There is an option for Canva Pro, but users still have the ability to use various templates and tactics for free. Canva is the perfect platform for anyone to express themselves, produce a product to share with their audience and enhance their digital tools skills.
I expect users to find my video on my website. Once my website is polished and set to my expectations, I will add it to my LinkedIn profile. LinkedIn is a great platform to network and showcase skills and knowledge. I will post about the completion of my website, where people can view my projects and experience and stumble upon the tutorial I created. Most of my LinkedIn connections are people in the communication field involved with public relations, marketing, and social media. Being in this field consists of utilizing social media and digital tools, so my connections or anyone who views my video would find it helpful. Even if someone is not in a similar field, most professions depend on digital platforms and tools to achieve tasks and goals. Canva is a great tool to use while working in a digital environment.
I also added hashtags to my description on YouTube. Hashtags have become a handy tool for creators to increase their visibility and reach an audience through engaging conversations. In the reading, Wolf discusses algorithms in the digital space. Algorithms shape what people see, which can be a concern when certain content attracts more visibility while others are hidden (Wolf, 2016). I want to challenge that statement because algorithms also help small creators expand their content to different audiences. Algorithms collect data from users’ interests. If a user looked at videos about Canva tutorials, social media, or digital tools, my video might pop up since I used those phrases in my hashtag. The reading also discusses how YouTube gives suggested videos to users based on what they previously watched on the recommended page (Wolf, 2016). So, if a user is watching another similar video, my video can be a suggestion in their recommended section.
Visit https://www.canva.com and check out Canva’s YouTube channel: https://www.youtube.com/@canva
References
Canva. (n.d.). Canva [YouTube channel]. YouTube. https://www.youtube.com/@canva.
Wolf, C. T. (2016). DIY videos on YouTube: Identity and possibility in the age of algorithms. First Monday, 21(6). https://doi.org/10.5210/fm.v21i6.6787.
Gabby Meyer 